10 Smart Digital Marketing Tips for Local Businesses
Are you a local business looking to use digital marketing to make more sales? You’ve landed on the right page.
Digital Marketing is a widely accepted notion that can up your brand’s sales if done right. Digital marketing doesn’t have to be expensive or complex. If you’re a local business, just starting out, this guide with 10 smart digital marketing tips for your local business can prove to be useful for you.
Here’s how you can get more leads with content marketing
1. MAKE LOCAL COLLABORATIONS A PRIORITY
Businesses all across social media platforms frequently collaborate with Influencers from various industries and locations. But, as a localized business, your priority should be connecting and build awareness with the audience around you and that can be done with local influencers.
Localized micro influencers will be easy on your pocket, but also curate highly useful content that prioritizes your products’ USP.
The problem is, how do you find such an Influencer?
This process couldn’t have been easier with our Influencer Program. As a Digital Marketing Agency, part of our Digital Marketing Services include providing our UAE based clients with highly niched, local influencers to help market and promote their products and services.
Know more about our Influencer Marketing Program.
2. BUILD A STORY
People love stories. Use that to your advantage by narrating your brand’s story as one that is highly localized.
Be transparent about everything from how you got the idea of starting up your small business to your drive behind it and how things work behind the scenes.
This helps audiences understand your brand better and build a more loyal connection. This digital marketing tip costs nothing but must be well planned and showcased in form of content and packaging to make it work.
3. USE KEYWORDS AND HASHTAGS THAT ARE HIGHLY SPECIALIZED
As a small business, just putting out content won’t get you views or sales. You must highly optimize your content with hashtags, metatags and keywords to easily reach your audience.
Do your research and learn how to use these keywords in your blogs, social media posts and more to be easily searchable on search engines and increase your chances of showing up on the explore page.
4. JOIN AND ENGAGE ON LOCAL FACEBOOK GROUPS
Facebook groups are more popular than we may possibly understand. That’s where you can find a set of highly niched down audiences. For example, if you’re selling pet care products in Abu Dhabi, chances are you’ll find a facebook group of pet owners based out of Abu Dhabi as members. If you promote your products up there, you’re definitely on your way to make progress as a small business owner.
5. UTILIZE YOUR LOCALNESS WHILE MARKETING
As a local business, you have the advantage of targeting ads specifically in your locality as compared to your larger competitors that have to work or more extensive targeting.
You can benefit from localized targeting by creating ads that are hyper-focused on your brand and how it is exclusively accessible to your local audience.
For example, you can create ads offering free delivery within your city and choose localized targeting for the same, to help convert ad views into sales.
6. REPLY TO ALL YOUR REVIEWS AND COMMENTS
As a small business, you have the time and ability to interact directly with your audience. Be sure to reply to all your comments, both positive and negative ones to build a better rapport with your fans and customers.
Repost your positive reviews on your social media platforms to urge the other viewers to review you as well or make a purchase decision based on the positive feedback that they see.
If it’s a negative review, you’re risking a reputational crisis by ignoring it. Be sure to give out a kind and helpful reply, even if the reviewer’s opinion doesn’t align with your own.
7. LOCAL EVENTS FOR THE WIN
Dive into event marketing if your budget allows it. Host an event for your local audience and give them reasons to attend. This event can be promoted on local facebook groups or geo-targeted social media posts and ads.
During the event try to communicate and establish your brand’s vision amongst the visitors. In this way people will get to learn more about your brand, feel welcome and enticed to visit again.
8. RUN A LOCAL SOCIAL MEDIA CONTEST
People love gifts and freebies! On occasions like Eid, gift your audience a freebie with every purchase or run a festive social media giveaway/ contest to attract new audiences.
If you’re a newly opened venture, you can offer a discount to the first 20 people that visit your physical store to build more hype about your grand opening and get the word out about it.
9. FORM A LOCAL PARTNERSHIP
As a local business owner, you’re part of the community.
Try to establish relationships with other local businesses. For example, if you’re a home-baker, selling bread, you could collaborate and promote with a local that is known for selling marmalades or pickles that can go great with your products.
In this way, you and your collaborators can be exposed to a new and wider set of customers that are highly localized and likely to make a purchase.
10. CONNECT WITH LOCAL MEDIA
Over the years, we’ve seen newspapers and magazines turn digital and if you have a local newspaper or periodical that your brand can promote on, make use of it.
Reach out to your local digital newspaper carriers and advertise your products or services through their platform. This is also a great way to track how well your products are being advertised and if these advertisements are getting you any leads.
Still feeling stuck with your small business? We are a digital marketing agency that uses the industry’s best practices in all our marketing campaigns. Get in touch with us to know more on how we can help your small business to grow.