7 Key Elements to Branding Your Business on a Budget
We’ve been providing Branding Services and Digital Marketing Services to macro and micro Clients across UAE, and here are 7 Key Elements to Branding Your Business on A Budget that we’ve derived from our experience.
What is Branding?Branding is the foundation of your business. It’s a key marketing factor that will give your business a voice, identity, value, and awareness among consumers. Branding consists of both tangible and intangible elements. For example, your logo is a tangible element whereas how your audience perceives your brand’s personality is an intangible one. Some of the most common elements that are part of a company’s brand identity are:
- Your Logo
- Your Brand Story
- Your Tagline
- Your company mission statement
- Your company’s Vision
- Visual Elements
- Brand Colors
- Brand Fonts
7 KEY ELEMENTS TO BRANDING YOUR BUSINESS ON A BUDGET:
As a Branding Agency in Abu Dhabi, we understand that when you’re just starting out, you have to stick to a rather tight budget. Hence, we’ve derived a list of 7 key elements that can help you with branding your business without breaking the bank!
#1 DEVELOP A VOICE AND IDENTITY FOR YOUR BRAND
Personalizing your brand and giving it an identity can help you connect better with your target audience.
While developing your brand voice and identity, you need to answer questions like– What is your brand’s mission and vision? Who is your target audience? What is your brand’s essence?
These questions, once narrowed down, can help you keep a consistent brand voice across all your social media channels, which is another essential step to implement. Your brand cannot be serious on Instagram and Funny on Facebook. All the platforms that you choose to promote on, must have a consistent approach in visualizing your brand’s identity.
Make sure the brand identity you create is highly customized and personalized and represents your brand’s vision and mission to help attract the most targeted customers.
To accomplish this, you can also create a mystical element to represent your brand. For Example, Starbucks has the Siren, a figure that represents the brand and has avidly helped with brand recognition, across the world.
#2 CREATE A BUYER PERSONA
Creating a buyer persona, a semi-fictionalized representation of your ideal customer’s values and characteristics can be an effective way to better communicate your brand’s vision with your audience.
For this, you have to visualize what your ideal customer is like, their characteristics, their buying behavior, their day to day decisions, etc.
Personas also outline your customer’s challenges and where your business fits into solving them.
With this information, you can work towards developing a compelling Branding strategy for your business that helps attract the right audience.
#3 BE CONSISTENT ON SOCIAL MEDIA
Consistency on social media is an important factor to implement when trying to promote your business. No, you do not have to be on top of your A-game on all the social media platforms out there. You can just pick a couple of platforms and stay consistent there, which will further help you stay connected with your audience, long term.
According to a Study by Sprout Social, 89% of social media users bought from brands that they already follow. Use this to your advantage by clearly defining your branding and purpose on your platforms of choice.
The insights and demographics available on these platforms can help you understand your audience better are shape your branding with their best interest in mind.
#4 START A BLOG
As a renowned provider of Digital Marketing Services in UAE, we’ve often had success in implementing regular blogs for our Clients that didn’t just help them be on top of the search engine results, but also helped their audience have a better insight into their brand’s purpose, through efficient and consistent branding.
Starting a Blog and posting regularly is a good step towards inbound marketing, which can help you reach ideal customers such as your brand persona.
Customers are looking for the information you’re able to provide. Plus, that content can serve as material to populate your social media networks.
It is important to keep in mind that while blogging can be inexpensive, it is certainly time consuming. So don’t start strong and give up on it soon after. Stick to a posting schedule that you can implement in the long run, while staying consistent with your branding.
#5 PRIORITIZE CUSTOMER SERVICING
By prioritizing Customer Service, you are telling your customers that your brand is easily approachable and efficient in all its dealings, which further shows your products and services in a positive light and speaks highly of your professionalism.
Good Customer Service can help you market your brand through an in-expensive, yet popular medium: Word of Mouth Advertising.
It only takes one bad experience to potentially lose a customer, with the report revealing that about half of consumers will switch over to a competitor after just one negative experience. Revisit such incidents and come up with solutions that your customers can benefit from.
Listed below are some ways in which you can provide efficient customer service:
- Offer 24/7 Customer Service
- Reply to all your comments and Direct Messages on your social media channels
- Proactively engage with emails, both positive and negative
- Make your communication channels easily accessible
#6 TAKE ADVANTAGE OF CO-BRANDING
When you’re just starting out, you are most likely to not get the engagement and reach that other brands in your field are already getting. Yes, you can consistently work towards increasing your rate of engagement, but partnering with a brand that’s already big, can help you reach your marketing goals a lot faster.
You do not have to have a huge budget for this. Working with a relevant partner can lead you both to splitting the marketing budget, thus making this a cost-efficient approach. Co-branding can help you reach a new set of audience faster and expose you to deeper insights about your target market.
But don’t just pick any brand for a partnership. Make sure it’s one that’s aligned with yours, so it makes sense in the minds of your audience.
#7 HOST A MASTER CLASS OR WEBINAR
A great way to get more leads for your business is through seminars and masterclasses that not just provide your ideal target audience with value, but also give you a platform to implement your branding and enhance brand recall amongst your target audience.
Social Media is the perfect channel to promote your master classes. By optimizing your class with hashtags and witty captions, you’ll find audiences who are interested in the talents for which you’re offering lessons. These masterclasses can be 45- to 60-minute sessions that provide an overview of your special expertise and showcase how to do it right.
Keeping your audience in mind is the most important element of good branding. Talk about topics that most interest them, create products that benefit your ideal audience and work towards building a branding strategy that makes it easy for your audience to connect with you.