All You Need To Know About Technical SEO
Technical SEO is one piece of the whole SEO Puzzle, but a very important one at that. If you’re looking for an insight on this topic, continue reading this blog for all you need to know about Technical SEO from the Best SEO Agency in Abu Dhabi.
Rank higher on Google with better Technical SEO Skills
What really is Technical SEO?
Technical Search Engine Optimization refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index, and render it.
At a glance, Technical SEO helps improve all the technicalities on your website that can help you rank higher up on the search engine.
As an SEO Company in Abu Dhabi, we believe that it’s our duty to help you understand how Technical SEOs can be beneficial to your website. So, let’s dive deeper into this topic.
Why is Technical SEO Important?
If search engines can’t easily browse your website and index it, all your content efforts may go to waste. You can have the most engaging and visually appealing graphics and content on your website, but they won’t get you any leads if your website is not easily searchable.
That’s where Technical SEOs come in. Now, this is a vast topic and there could be many technical issues with your website that is keeping it from ranking higher on search engines. Further on in this blog, you’ll understand how Technical SEOs can help you point out an underlying SEO Problem and strategically solve it.
STEP 1: Purchase a Domain
The name by which your website is registered on the internet is your domain name, which is unique to you and your content alone. Your domain name should be purchased based on the type of audience that you are attracting.
For example, we are based out of Abu Dhabi and hence, we have purchased a domain name that ends with ‘ae’ to attract more people alike. Similarly, if you’re based out of The USA, you can go for a domain name like ‘.com’ which may work better for you.
STEP 2: Web Hosting And Page Speed
Web Hosting is important for Technical SEO because it can affect your website’s loading speed, which is a major ranking factor for most search engines. By ensuring your website is fast, you can provide a better user experience to your audience, and in turn rank higher up on Google.
STEP 3: Server Location
The location of the servers hosting your website is referred to as the server location. Anywhere in Asia, the USA, or the Middle East is possible.
The location of your server should always be one from which your target audience can easily access your website. For instance, since we offer SEO services in Abu Dhabi, it is ideal for the server location to be located someplace in the UAE.
STEP 4: Website Design & StructureThe next thing to keep in mind is the design and structure of your website. Is it easily scannable for your target audience? Are the right topics available at the right time and place? Is your website design pleasing to the eye? While it is important to ensure that your website design isn’t too heavy to make your website slow, it should also not be unappealing as it will lead to lack of user retention, something search engines may easily catch on to and lower your ranking.
STEP 5: Say Goodbye to Website Errors
When you’re trying to access a website and you see a three digit code, you’ve landed on an Error Page, which is usually created due to a Technical SEO mistake or a server error.
However, error codes like 401, 403, 404, 500, 502, 503, 504 are easily fixable and should be kept in check to ensure that these errors don’t mess up your website and its ranking on the search engine at large.
STEP 6: Stray Away From Broken Links
‘404 Page Not Found’ is a common Error, formed usually when a website page is deleted, but its link is still prevailing on the internet. These broken links can give your website a bad reputation and lower your rankings on search engines. So, it is important to delete such links completely and fix Error Pages to ensure all your website’s technicalities are in order.
STEP 7: Understand the difference between Crawling and IndexingCrawling is when the Googlebot looks at the content on your web page and analyzes it. Indexing on the other hand is when your page is ranked by Googlebot based on the quality of content and keywords ratio on your web page along with other important factors such as design, structure, loading speed, etc. To get your web page indexed, you can easily submit it to Google Search Console so that Google can rank your web page based on the above mentioned factors.
STEP 8: Ensure you have a well structured URL
Structuring your URL in a decent order can help your website rank much higher on search engines. It is important to keep away from adding any date or year to your URL while structuring it.
The ideal way to structure your URL is to first add the protocol, then your website name, then an extension and soon after you can add the path of the webpage.
STEP 9: Use Robot.txt for your benefit
A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. This mainly helps avoiding overloading on your website and keeps it running smoothly.
In a robot.txt file, you give bots access to crawl through your website and define the paths that they really can access.
STEP 10: Create an XML Sitemap
In the simplest of terms, an XML Sitemap is a lit of URLs on your website. It acts as a roadmap to tell search engines what content is available and how to reach it.
Once your sitemap is created, you can submit it to Google Console to let Googlebots define its web ranking.
STEP 11: Use Google Search Engine Console to Understand Technical SEO BetterGoogle Search Engine Console can help you understand Technical SEO better, and work towards ranking your website higher up. Through Google Search Engine Console, you can get information about all the technical things related to your website and through the available metrics, you can plan ways to improve your ranking. As an SEO Company, we find this platform to be very helpful and valuable to most SEO Experts across the world.
STEP 12: Say no to duplicate content
Duplicate Content, also referred to as Canonical URL is related to Technical SEO which refers to duplicate content on your website.
Although we have established that there is no penalty as such for duplicate content, it can still harm your site’s performance by: Preventing your pages from ranking in the search results.
So it is important to steer away from canonical URLs and publish authentic content, to ensure a better search engine ranking.
In Conclusion, as a SEO Services provider in UAE, we recommend you to work on your Technical SEOs as much as you do on On-page and Off-page SEOs to ensure all your website’s technicalities are in order to help you get a better search engine ranking. And if you’re looking for further assistance, click here to get in touch with us, The Best SEO Agency in UAE.