Before Branding, comes creating a Brand Strategy, which is a tedious process but also the stepping stone towards creating a bulletproof Marketing Strategy for your business. Vision 86 proves to take care of it all by providing you with the below mentioned services:
BRAND AUDITThe first and foremost step towards creating a Brand Strategy is to analyze and do a quick check up of your brand, its competitors, its standing in the market and customer base. By conducting this Audit, we get a clear picture of how your brand is positioned in the market and how we can improve that positioning.
BRAND POSITIONINGBrand Positioning comprises how you wish to be perceived by your target audience. While creating one for your business, we work towards understanding the Who, Why, When, Where and How of your brand’s identity.
BRAND STORYA brand story sets the stage for every interaction that your customers are bound to have with your brand– be it online or at the store. To create a cohesive brand story, we bring together your brand’s mission, vision and goals to create a sustainable story that builds the base for your business.
SWOT ANALYSISBefore moving over to Marketing digitally, we always make sure to do a SWOT Analysis of the Strengths, Weaknesses, Opportunities and Threats of a brand that can further help us with ideal marketing strategies at every step of the way. We educatively consider this a step no business should move ahead without.
COMPETITOR RESEARCHNow that your brand story has been set in place, its important to understand the prevailing competitive environment in the market. This can help you derive a better USP (Unique Selling Point) for your brand and market it with the knowledge of our Team of Experts.
CONSUMER RESEARCHAs part of our Brand Strategy Inclusions, we also provide our Clients with extensive Consumer Research to understand the needs of their ideal target market and create solutions for them through inclusive marketing strategies.
CUSTOMER EXPERIENCE STUDYWith top of the class technology and technicians, we can offer to conduct a Customer Experience Study for your brand that can help identify and understand your ideal customer’s decision making process, with which you can further evaluate and accelerate your offerings. We can also create feedback forms and evaluate the results for you + give you expert advice on incorporating their needs into your products/ services.
FOCUS GROUPSFor brands looking to dive deep into the pre-production stage, we can provide Focus Groups that can help you evaluate who your ideal target audience is and what their needs/ necessities are.
ADVERTISING + MEDIA BUYINGFrom deriving Advertising Strategies to purchasing relevant Ad spaces on your behalf, we are well versed with all the do’s and don’ts of Advertising and Media Buying.
GO-TO MARKET PLANNINGAre you looking to launch a new product or service? Our GTM Planning and Offerings can make this process easy for you by providing you with a step by step process ideation that can reap the best results.
BENEFITS OF BUILDING A BRAND STRATEGY
FREQUENTLY ASKED QUESTIONS
That’s where our Go-to Market Planning Services come to play. After researching all possible aspects for your brand from competitors to customers, we derive a step by step, easy to follow process for you which can be followed to launching your brand new line/ product.
If you’re looking to avail our services or do a consultation with us to discuss your brand, feel free to reach out to us here.
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