Digital Vs. OOH Advertising
Digital Advertising or OOH (Out Of Home) Advertising? Which one would be the better choice, in the modern world? And in this economy? We’ve thought about it and came up with this read for you to consider which one would be best for your business.
Those of us who don’t have subscriptions are familiar with those pesky ads that show up everytime we’re trying to watch something on youtube, or those that show up in our instagram feeds, distracting us from our doom-scroll. Those are digital advertisements.
Companies use digital advertisements to market their products or services in the digital world. Social Media Marketing, Search Engine Marketing (SEM), and Mobile advertising are the most popular methods of Digital Advertising. Digital Marketing Agencies such as ourselves act as publishers, and help you generate the ads, publish them, and track statistics to see the performance of these ads.
Why Do Companies Choose To Advertise Digitally?
Traditional Advertising is still widely used but the ROI is largely undeterminable.Businesses direct more of their focus into digital marketing, due to the availability of a high volume of data that can be used to boost the business’ brand at a faster rate, when compared to traditional marketing methods.
Digital marketing comes with many benefits for companies because it is:
- Cost Saving
- Less Time-Consuming
- Possible to achieve higher coverage of target audience
- Easy to track performance of the advertisements published, and whether it is boosting the brand.
- Easy to elevate Brand-name faster than through traditional marketing.
OOH (Out Of Home Advertising) is real-world advertising, such as Billboards, Posters, Ads you see outside of the home, and the digital world. There are also digital OOH’s, such as digital billboards that you’ve probably seen all around the UAE, jukeboxes, and digital kiosks such as the ones used in fast-food restaurants.
Although most businesses advertise online, they also make use of OOH advertising which effectively complements Digital advertising. For example, a person who sees a billboard of the same advertisement that they saw online, they will feel more compelled to check out the product or service being advertised. OOH Advertising is a proven and effective method of boosting businesses’ brand awareness, both online and offline.
Digital Vs. OOH Advertising?
Now that we’ve discussed the advantages and disadvantages of digital advertising as well as OOH advertising, how do you decide which is best for your business?
If your business has multiple channels of digital advertisements, have a look at the ROAS (Return On Ad Spend) of your advertisements. As you know, this is an important Key Performance Indicator. The ROAS on your digital advertisements show whether they are profitable or not, allowing you to track the efficiency of each advertisement channel.
A Mix Of Both?
We recommend incorporating a mix of both, if your business has the budget for it. OOH Advertising and Digital Advertising are both significant in their own ways. But one thing that binds them together— is your creativity & a good campaign strategy.
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