#1. Influencers act as a bridge
#2. They are credible
Influencers hold a special place in the hearts of their followers, sometimes even above well-known celebrities. It’s because the followers have seen them grow either from scratch or achieve milestones. They feel they are a part of their journey as influencers share almost every detail about them with their followers.
This builds trust and a sense of belonging among the audience and whatever the influencer does, people can easily trust them to give honest reviews and feedback.