Here’s why influencers will be on the top in this new era of digital marketing

#1. Influencers act as a bridge

#2. They are credible

Influencers hold a special place in the hearts of their followers, sometimes even above well-known celebrities. It’s because the followers have seen them grow either from scratch or achieve milestones. They feel they are a part of their journey as influencers share almost every detail about them with their followers.

This builds trust and a sense of belonging among the audience and whatever the influencer does, people can easily trust them to give honest reviews and feedback.

#3. They affect the purchasing decision

#4. Influencers provide loyal customers

#5. They might soon replace celebs to be the face of a brand

To conclude