How to excel at business even during the pandemic
Since the pandemic, the digital world has seen a lot of new small and large business auditions, locally and internationally. But, how can you really optimise your digital business to excel at it even during the pandemic? Let’s find out.
#1. GO DIGITAL
The most basic step of all, is to go digital, if you’re not already selling digitally! For businesses sticking to a tight budget, you can start off by selling through Instagram DMs or WhatsApp Business. If your budget
is a little more flexible, listing your products on Amazon would be a great idea. And lastly, if you’re looking to create a full-fledged e-commerce business, Shopify is a great place to get started.
#2. RE-EVALUATE YOUR PRODUCTS & SERVICES
You can’t rent out your restaurant for birthday parties like you used to before. But if you market in the right way, you can show your fellow customers that you’re following all COVID protocols and that your tangible services and products are safe and sanitised. It is important to stay educated about the ongoing norms and culture and incorporate them into your business, to stay relevant. Better yet, if you’re planning to launch something new, make it pandemic-friendly.
#3. SPEND A LARGER CHUNK OF YOUR MARKETING BUDGET, ONLINE.
Now that your audience is staying home more often, the only way you can get to them is digitally. So, invest in SEO, invest in running Facebook and Instagram ads instead of focusing too much on billboards and other forms of print media. All the big brands are digital now, you should be too.
#4. INVEST IN DIGITAL COMMUNICATION
Gone are the days when outsourcing a team of call centre representatives was all you had to do to reach out and start a conversation with you customers and potential clients. In today’s age, it’s all about creating Interactive Social Media Stories, planning educational reels, having a 24×7 ChatBot available on your website and promoting your products through email marketing. The latter is faster and more effective to reach out to the masses and if you haven’t already, you should definitely switch to it.
#5. DON’T IGNORE ALL THE TRENDS
Sure, following every trend may come off as spammy, but if you’re selling pizzas, you should definitely campaign on World Pizza Day. Find trends and occasions that fit your brand’s niche and make the most of it to promote and sell your products and services. This is the new normal and you must adopt it to stay relevant.