How KIA revealed its new purpose and branding with a bang in UAE.
KIA, previously known as KIA Motors, dropped the ‘Motors’ from its name back in January 2021 because they believed they wanted to provide the world with more than just automotive products and services.
Fast forward to May 2021, when Kia revealed its new branding by portraying it across Dubai’s Burj Khalifa. This showcase was surreal and one of its kind!
“Movement that inspires” came to be Kia’s new slogan that blended well with the classy new logo.
Kia revamped their branding to set in motion, ‘The Plan S’ across MEA (Middle East and Africa). The Plan S strategy outlines Kia’s preemptive and enterprising ‘shift’ from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions.
Kia plans on launching a lot of EVs by the year 2025 by focusing their branding towards a more sustainable future. Now, that’s more like it, right!