Marketing calendar – Is it mandatory? What to include in the calendar?
A marketing calendar is a document that outlines the marketing strategy for a company. It includes all the major events, campaigns, and dates. Marketing calendars are important because they keep marketers on track and help them plan their strategy in advance.
Some of the most important aspects of a marketing calendar are:
- The different types of content to be published (e.g., blog posts, social media posts, videos, etc.)
- The frequency at which each type of content should be published
- The specific goals for each type of content (e.g., increase website traffic)
- The budget for each type of content
- Deadlines for copywriters, designers, ad managers, etc.
But, here’s a unique addition that we incorporate in Marketing Calendars for all our Clients: Brand Overview.
What’s a marketing Calendar without a special understanding of the brand that you are to be working on? Our Brand Overview Section works as a manual for everyone on the Team from copywriters to account managers to designers— to keep our marketing efforts consistent on all fronts for said brand.
This overview usually includes all the details that one may need to know about the brand from the launch date, products, mission, brand values, branding elements, active social media handles, overall brand history, and more. This overview can be as elaborate as you want it to be.
And finally, if you’re looking to go all in and be well-equipped for every possibility, here are some other points you can choose to include in your calendar:
- Goals
- Keywords
- Content types
- Events
- Campaigns
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