Figma: Our Go-To Software for Team Brainstorming Sessions

May 26, 2023
Figma: Our Go-To Software for Team Brainstorming Sessions

When it comes to whiteboard presentations for clients and internal brainstorming, our team relies on the power of popular wireframing software, Figma. It has been an indispensable tool in executing numerous successful campaigns and strategies. While iOS users may now have access to the “Freeform” app with the latest iOS 16 release, it’s Figma that truly stands out with its exceptional customization options and unmatched accessibility across various operating systems, including PCs and non-iOS mobile devices.

Why is team brainstorming important?

Brainstorming sessions hold significant importance for several reasons, some of them being:

  1. Promoting Diversity of Perspectives: They promote a diversity of perspectives by bringing together individuals with different backgrounds, skills, and expertise. This diversity leads to a broader range of ideas and solutions, increasing the chances of finding innovative and effective approaches.
  2. Encouraging Active Participation and Engagement: Brainstorming sessions encourage active participation and engagement among team members. Creating a supportive atmosphere where all ideas are welcomed makes participants feel empowered to contribute without fear of criticism or judgment. This inclusiveness boosts team morale, enhances collaboration, and cultivates a sense of ownership in the ideation process.
  3. Catalysts for Creativity and Problem-Solving: Brainstorming sessions serve as catalysts for creativity and problem-solving. By generating a multitude of ideas, participants can explore unconventional solutions, challenge assumptions, and think beyond conventional boundaries. This helps teams to uncover new perspectives, identify opportunities, and overcome obstacles that may have been overlooked initially.
  4. Fostering Team Bonding and Communication: Brainstorming sessions foster team bonding and communication. Through open dialogue and the exchange of ideas, team members gain a deeper understanding of each other’s strengths, expertise, and working styles. This enhances team cohesion, builds trust, and strengthens overall teamwork, leading to improved productivity and collaboration beyond the brainstorming session itself.

Which Software Are Best For Brainstorming And Collaboration?

When it comes to brainstorming and collaboration, several software tools have proven to be highly effective in facilitating teamwork, idea generation, and creative problem-solving. Choosing the best tool for team brainstorming depends on factors such as the nature of the project, team dynamics, and desired collaboration features.

Here are a few notable software options commonly used for team brainstorming:

  1. Microsoft Whiteboard: As part of the Microsoft Office suite, Microsoft Whiteboard provides a digital canvas for teams to collaborate and brainstorm ideas. Users can sketch, draw, write, and attach sticky notes to visualize concepts, share their work with others, and work together seamlessly across devices.
  2. Miro: Miro is a versatile online whiteboarding and collaboration platform that offers a wide range of brainstorming tools. Teams can use Miro to create virtual whiteboards, post sticky notes, draw diagrams, and collaborate in real time, making it an ideal tool for brainstorming, ideation, and organizing thoughts visually.
  3. MURAL: MURAL is a digital workspace for visual collaboration, offering a range of tools and templates for brainstorming and design thinking. Teams can create virtual canvases, add sticky notes, incorporate images and diagrams, and collaborate in real-time. MURAL supports remote collaboration and provides a flexible platform for brainstorming and creative collaboration.
  4. Figma: Figma is a cloud-based design and collaboration tool that allows teams to brainstorm, iterate, and create together in real-time. With its powerful design features and collaborative capabilities, Figma enables teams to work seamlessly, share ideas, and provide feedback in a visually-rich environment.

Each of these software tools has its own unique features and strengths, catering to different team preferences and needs. Ultimately, selecting the right software can greatly enhance team brainstorming sessions and facilitate effective collaboration.

How has Figma revolutionized team collaboration and brainstorming at 86media?

At 86media, we have found Figma to be our ultimate tool for team collaboration and brainstorming. As a versatile software, Figma provides a comprehensive platform that enables our teams to work together seamlessly, exchange ideas, and bring creativity to life. With its intuitive interface and robust features, Figma has transformed the way we collaborate and ideate, making it an indispensable part of our brainstorming process.
Explore our extensive portfolio showcasing the exceptional work we have delivered for clients across the UAE. From innovative branding projects to cutting-edge digital experiences, our portfolio highlights the successful outcomes achieved through collaborative brainstorming sessions powered by Figma.

What are the Benefits of Using Figma for Team Brainstorming?

At 86media, Figma has played a crucial role in enhancing the efficiency and effectiveness of our brainstorming sessions and project workflows.

  1. Real-Time Editing Fostering Dynamic and Interactive Collaboration: One of the key reasons why Figma excels in team collaboration is its real-time editing capabilities. Our team members can work simultaneously on the same design file, making instant edits, adding comments, and providing feedback in real time. This fosters a dynamic and interactive environment where ideas can flow freely, leading to more productive brainstorming sessions.
  2. Versatile Design Tools Empowering Idea Exploration and Visualization: Figma’s design tools are incredibly versatile, empowering our teams to explore and visualize ideas with ease. From wireframing and prototyping to creating detailed designs, Figma offers a wide range of design elements and components. The ability to quickly iterate and experiment with different design variations has greatly enhanced our creative process, allowing us to refine concepts and discover innovative solutions.
  3. Organizational Features Enhancing Efficiency in Brainstorming Workflows: Figma’s organizational features have brought structure and efficiency to our brainstorming workflows. With project files and folders, we can keep our brainstorming sessions organized and easily access design assets when needed. Figma’s version control and design history features have also proven invaluable, providing us with a clear timeline of our design iterations and facilitating collaboration across different stages of the project.
  4. Seamless Collaboration with Clients and Stakeholders: Collaboration doesn’t stop within our internal teams; Figma allows us to extend our brainstorming sessions to clients and stakeholders seamlessly. We can share design files with them, gather their input, and involve them in the creative process. This level of transparency and collaboration ensures that our final designs align with their vision and expectations.

What Are The Best Practices for Brainstorming with Figma?

These best practices have played a crucial role in driving the success of brainstorming sessions at 86media:

1) Define clear goals and objectives for the brainstorming session: By defining clear goals and objectives, our team members have been able to stay focused and aligned, resulting in more targeted and impactful brainstorming outcomes.

Clearly defining the goals and objectives of the brainstorming session is essential for keeping the discussion focused and productive. Before diving into the session, establish a clear purpose and desired outcomes. This helps guide the team’s thinking and ensures that the ideas generated align with the intended objectives.

Figma’s collaborative environment provides a platform to align everyone on the session’s goals, setting the stage for a fruitful brainstorming session.

2) Encourage active participation and collaboration among team members: Encouraging active participation and collaboration has fostered a culture of open communication and idea sharing, allowing us to tap into the collective expertise of our team and generate innovative solutions.

Active participation and collaboration are key ingredients for successful brainstorming. Encourage team members to share their thoughts, ideas, and perspectives openly. Foster an environment where all contributions are valued and welcomed without judgment.

Use Figma’s real-time editing capabilities to enable simultaneous collaboration, allowing team members to build upon each other’s ideas, ask questions, and spark creativity. By promoting active participation and collaboration, Figma becomes a powerful tool for harnessing the collective intelligence of the team.

3) Utilize Figma’s presentation mode for showcasing ideas and concepts: Utilizing Figma’s presentation mode has facilitated effective idea visualization and communication, enabling us to convey concepts in a compelling and organized manner.

Figma’s presentation mode offers a valuable feature for showcasing and discussing ideas during brainstorming sessions. Once ideas and concepts are developed, utilize the presentation mode to present them in a structured and visually appealing manner.

Organize the content, create slides, and leverage Figma’s design capabilities to create a compelling narrative that effectively communicates the ideas being discussed. The presentation mode facilitates a clear and engaging presentation, allowing team members to provide feedback and discuss the concepts more effectively.

4) Leverage Figma’s plugins and integrations to enhance brainstorming sessions: Leveraging Figma’s plugins and integrations has further enhanced our brainstorming sessions, providing us with valuable tools and streamlining our workflow.

Figma’s extensive ecosystem of plugins and integrations can greatly enhance the brainstorming experience. Explore and leverage plugins that align with your specific brainstorming needs, such as mind-mapping tools, sticky note generators, or voting systems. These plugins can augment Figma’s capabilities and streamline the brainstorming process, making it more efficient and effective.

These practices, combined with Figma’s collaborative environment, have been instrumental in achieving successful outcomes and driving creativity and productivity at 86media.

In Conclusion

By embracing Figma’s collaborative features and following the best practices mentioned, teams can unlock new levels of innovation and efficiency in their brainstorming sessions. Whether you’re a website design and development agency, a marketing team, or a creative organization, Figma can be a game-changer in how you ideate and bring ideas to life.

If you have any questions or inquiries about implementing Figma or if you’d like to discuss any projects you’d like to bring to life, our team of experts at 86media is here to assist you. We have extensive experience in leveraging Figma for successful collaborations and would be delighted to share our insights and expertise with you. Contact us today to take your brainstorming sessions to the next level and unleash the full creative potential of your team.


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