How Often Should You Be Planning Your Account’s Stories, Posts and Reels?

January 16, 2022

To make it big on social media, it’s essential to stay consistent with your content and interactions. However, it is also essential to put out quality content and not spur-of-the-moment creatives. That’s when planning comes into play! Take this as your guide to how often you should be planning to stay on top of your content game!

How Big Are You on Social Media?

If you have over 10,000 followers, creating a content plan for a month is the way to go! You can always improvise based on any new trends that may shoot up during the month, but keeping the rest of your content ready, helps prioritise the flow of your content and keeps your socials fresh!

If you have under 10,000 followers, it’s easier to plan your content in batches. Instead of planning an entire months’ worth of content, you can plan content for a week or even 15 days to get started. As budding creators, it’s understandable that you won’t start with access to an endless bank of content and hence, it’s okay to take that into account and plan quality content in smaller batches.

How much content do you have already?

According to 2021 trends, an organic audience relates more to quality content and not the quantity. So, understand how often you’re willing to shoot content for your brand, depending on your budget and resources. Once you have the content, create a content plant that involves using your images and videos in the most creative way possible.

If you’re repeating your content just to stay ‘active’ on the ‘gram, it will do you more harm than good. So yes, how ahead of time you plan your content for stories, posts and reels really depends on how much content you have, without having to be repetitive with it.

What campaigns are you planning to run?

Festive campaigns, sale alerts, influencer collaborations, must be planned way ahead of time. Brands usually start contacting Influencers two months ahead of the posting date and the Influencers get the content ready at least 15 days before that. This helps in running a seamless and successful campaign, without compromising on the brand’s vision and quality for the campaign. Planning ahead of time in this situation is also very necessary to be ready with a suitable campaign budget.

In conclusion, you should always have an extra bank of content ready and you shouldn’t compromise on content quality just to get more quantity. And one should always keep in mind the campaigns, resources, budget, future collaborations, etc. before planning future content for a brand. 


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