Seo 101: a Seo Guide to Optimizing Your New Website
Tick these points off your SEO Checklist to get more traffic!
Working on your website’s visibility can be a tedious task, especially if you are new to it. Abu Dhabi doesn’t lack in highly optimized SEO-friendly websites. But, don’t you worry! Use our SEO 101 guide to help you optimize your new website!
Major SEO Categories include
- Keyword Research
- Technical SEO
- On-page SEO
- Link Building and more
These categories can be vast, but our SEO 101 Guide can help you:
- Stay Organized
- Optimize your website
- And, keep you at peace
1. START WITH THE BASIC SETUP
First things first, you must work on creating sitemaps that can help search engines build to find important content on your site so that they can easily and index your pages.
Shortly after that, you must check your robos.txt file which can help give these search engine instructions on where they can and cannot go on your website. Robos.txt can be easily created using Google Generator.
To put everything together and track how well your basic set-up is working, you must make use of Google Search Analytics and Google Console.
Google analytics can keep you updated on how your website visitors are interacting with your content and Google Console can help track your website’s performance on search engines.
2. KEYWORD RESEARCH
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
Keep the below points in mind when adding relevant keywords to your content:
- Find Primary Keyword Target. For Example, your Blog is about Dishwashers, then use words relevant to it.
- Look at related queries on your topic.
- Find relevant keywords and subtopics for your posts.
- Research on keywords that your competitors are using and incorporate them into your content.
- Use similar keywords in your Title, sub-title and body, as well as Description.
3. ON-PAGE SEO
To start off, you must make sure that the URL you’re using is short and easy to read and better yet, has a keyword incorporated into it.
Next, you should make sure your content is compelling. From your title to the meta description, everything must be highly niched down and make use of good keywords.
Lastly, you must add relevant internal and external resources.
It is proven that pages linked with external resources tend to do better than those that don’t. You should add internal links for relevant pages to your new posts that are related to your topic. By doing this, your chances of being ranked higher on the Google Search Engine will increase substantially.
4. CREATE CONTENT THAT SELLS
SEOs will work best when your landing page has content that is highly relevant to the viewer. So, while writing your blogs, make sure you put out content that not just has the relevant keywords but is highly valuable to your target audience as well.
Below are some things to keep in mind when writing content for your new website:
- Build trust/ credibility with your audience
- Connect with your audience
- Focus on readability
- Use easy to read and understand language
- Visual Comprehension
If you are a Business Owner based out of Abu Dhabi, adding bilingual content in both English and Arabic to your website can help your audience connect with you better.
5. LINK BUILDING
Linking your website to your social media channels is one way towards getting more reach.
However, when SEO is concerned, you must add valuable links within your website that can help you grow and get noticed.
Here are a few strategies that can help you with this:
- Find prospects that are linking to competing pages.
The easy way to find these is to go to keyword explorer and search for your primary keyword and you will get the top ranking pages related to that keyword.
- Expand your list of prospects using Content explorer
Content Explorer has a database of a billion pages along with the social and SEO matrix on which you can search by entering your primary keyword and also search the title as a lot of people include the keyword in the topic. Add the relevant prospects from the result you get and drive more traffic your way.
6. OPTIMIZE TITLE AND META DESCRIPTION
Adding highly relevant keywords to your page Title and Meta Description can help optimize it and make your page easily traceable, thus making it the first thing that your audience would come across, should they search for the keyword that you’ve used.
Most platforms offer a seemingly easy process to add such metatags, titles and keywords, so it shouldn’t cost too much of your valuable time.
As a leading Digital Marketing Agency in Abu Dhabi, here are a few things we keep in mind with relation to the above, that you can benefit from as well!
- Keep your page Title no more than 40-60 characters.
- Don’t miss out on including your targeted keyword to both page title and description.
- Keep your meta description under 160 words.
- Communicate your USP through the content that you put out.
- Ensure to keep all meta descriptions and titles unique for each page that you add to your website.
7. USE SHORT URLS
Your on-page SEO can significantly benefit from the addition of short, yet to the point URLs. An effective URL should:
- Use Relevant Keywords
- Be Easy To Read
- Be Concise (Not more than 60 characters)
This is a relatively easy addition that you can incorporate into your website, but is highly recommended by us, Abu Dhabi’s favorite SEO Agency.
8. TECHNICAL SEO
As you add more pages to your website, you can fall into a technical issue with your SEOs that can limit your visibility on search engines. Here are a few things to do on the regular to ensure that this doesn’t happen:
- Run a crawl using an SEO audit tool
- Measure and fix page speed
- Make sure your website is mobile-friendly
- Fix external and internal broken links
By keeping the above in check, you can ensure the smooth progression of traffic on your website, which can help you grow at a constant rate.