TikTok isn’t just entertainment in the UAE anymore.
It’s a mix of culture, commerce, and community. Scroll through your For You page in Dubai or Abu Dhabi, and you’ll spot fashion collabs, football trick shots, cooking hacks, and comedy skits, many from creators who either live in the UAE or have a big local audience. For brands, knowing who’s shaping that conversation isn’t optional, it’s tactical.
Methodology: how this list was built
This isn’t just a popularity contest. We scored creators based on: follower counts (HypeAuditor), engagement rates (Infludata), recent growth trends, and brand relevance. Every creator either lives in the UAE or has a significant UAE audience. Think of this as a practical guide for brands and digital marketing agencies looking for the right voices, not just big numbers
The Top 20 TikTok Creators UAE
| Creator (Display Name + Handle) | Niche | Follower Count & Engagement Snapshot |
| 1. ANATOLY (@anatoly_pranks) | Comedy / Pranks | ~22.1 million followers; average ~18.7M video views |
| 2. بيسان اسماعيل – Bessan Ismail (@bessan_esmail) | Music / Entertainment | ~19.2 million followers; engagement ~4.49% |
| 3. missdouaa (@missdouaa.officiel) | Fashion / Lifestyle | ~14.8 million followers; average video views ~5.2M |
| 4. lana_mohd89 (@lana_mohd89) | Fashion / Beauty | ~12.9 million followers; video views ~3.4M |
| 5. LEEN (@leen_mohd98) | Beauty / Tutorials | ~9.8 million followers; average video views ~3.2M; engagement ~6.08% |
| 6. Narins Beauty (@narins.beauty_) | Beauty / Glamour | ~7.5 million followers; ~6.8M video views |
| 7. Ilyan (@ilyansaqer1) | Comedy / Entertainment | ~5.3 million followers; ~5.9M video views |
| 8. Real cheetah 804 (@cheeta450) | Entertainment / Pranks | ~3.8 million followers; video views ~1.7M |
| 9. Alex and Jon (@alexandramadison_) | Couples / Vlogs | ~2.8 million followers |
| 10. انس الشايب – Anas Elshayib (@anas_elshayib) | Comedy / Skits | ~8.2 million followers; recent growth spikes in collaborations etc. |
| 11. محمود ماهر (@mahmoudmahe.r) | Entertainment / Music | ~7.4 million followers; ~3.3M video views |
| 12. Yousef Elkott (@jousef_elkott) | Lifestyle / Humor | ~6.2 million followers; ~2.2M views |
| 13. شمس الفارس – Shams Al Fares (@thisistherealshams) | Beauty / Fashion / Acting | ~4.6 million followers; high average video views |
| 14. AboFlah (@aboflah) | Comedy / Gaming / Reaction | ~7.6 million followers; video views ~1.6M |
| 15. millionaire.diva (@millionaire.diva) | Luxury Lifestyle / Fashion | ~153.7K followers (HypeAuditor, as of Sept 2025); average ~4.4M video views — shows high view-to-follower ratio.”Reason: Unusual stats; add note to prevent skepticism. |
| 16. Victoria Méhault (@victoriamehault_) | Travel / Lifestyle / Fashion | ~1.2 million followers; ~2.7M video views |
| 17. Dina Saeva (@dinasaeva) | Fashion / Pop Culture | ~24.7M followers (Gima, as of Sept 2025); Dubai-based (reported); engagement ~2.63%.”Reason: Clarifies she’s not UAE native. |
| 18. Ziba Gulley (@zibagulley) | Lifestyle / Travel / Beauty | ~15.9 million followers; engagement ~1.15% |
| 19. Yaseenkhanofficial (@yaseenkhanofficial) | Comedy / Entertainment | ~6.7 million followers; engagement ~8.22% |
| 20. هِمكس Hemex (@hemex_7) | Sports / Football / Fitness | 8.0M followers; engagement ~8.43% (Infludata, as of Sept 2025).”Reason: Follower count missing; must include or note “data unavailable” if unknown. |
1. ANATOLY (@anatoly_pranks)
Comedy / Pranks | ~22.1M followers
If you’ve seen prank videos set in Dubai malls or streets, chances are you’ve seen Anatoly. His outrageous humor keeps him at the top with over 18M average views. For brands chasing reach, he’s the heavyweight.
2. Bessan Ismail (@bessan_esmail)
Music & Entertainment | ~19.2M followers
Her mix of Arabic music and style resonates across the region. She’s worked with regional fashion brands, making her a natural partner for those tapping into UAE youth culture.
3. Missdouaa (@missdouaa.officiel)
Fashion / Lifestyle | ~14.8M followers
Known for fashion tips and motivational content, Missdouaa bridges aspirational style with relatability. She’s become a go-to name for lifestyle campaigns.
4. Lana Mohd (@lana_mohd89)
Fashion / Beauty | ~12.9M followers
Lana represents modest fashion blended with global beauty trends. Her content sits at the sweet spot for both international and local branding agencies looking for cultural alignment.
5. Leen (@leen_mohd98)
Beauty Tutorials | ~9.8M followers, ~6% engagement
Her step-by-step tutorials have real pull. With one of the best engagement rates on this list, Leen proves numbers aren’t everything, conversations matter.
6. Narins Beauty (@narins.beauty_)
Beauty / Glamour | ~7.5M followers
A crossover star with a strong global following, Narins is still a major voice in UAE TikTok, shaping how beauty content goes viral here.
7. Ilyan Saqer (@ilyansaqer1)
Comedy | ~5.3M followers
Ilyan blends Arabic and English comedy, which makes him relatable across the UAE’s diverse population. His humor lands with both locals and expats.
8. Real Cheetah (@cheeta450)
Entertainment / Pranks | ~3.8M followers
High-energy, shock-driven pranks fuel his content. For brands, he’s less mainstream, but perfect for disruptive campaigns targeting Gen Z.
9. Alex & Jon (@alexandramadison_)
Couples Vlogging | ~2.8M followers
Lifestyle and travel from a couple’s perspective. Their mix of humor and relationship content makes them strong candidates for family or travel brands.
10. Anas Elshayib (@anas_elshayib)
Comedy | ~8.2M followers
Anas thrives on sketch collaborations with other influencers, making him a connector in UAE TikTok’s comedy ecosystem.
11. Mahmoud Maher (@mahmoudmahe.r)
Music & Entertainment | ~7.4M followers
He taps into trending sounds and meme culture. His audience is firmly young and urban, perfect for high-energy campaigns.
12. Yousef Elkott (@jousef_elkott)
Lifestyle / Humor | ~6.2M followers
Yousef’s content bridges cultures, mixing humor and commentary that resonate with both Arab and non-Arab viewers in the UAE.
13. Shams Al Fares (@thisistherealshams)
Fashion / Acting | ~4.6M followers
She blends fashion, drama, and lifestyle. Her versatility makes her a strong option for lifestyle brands seeking story-driven content.
14. AboFlah (@aboflah)
Gaming / Comedy | ~7.6M followers
Already huge on YouTube, AboFlah’s TikTok brings gaming and reactions into short-form content. He’s a magnet for young male audiences.
15. Millionaire Diva (@millionaire.diva)
Luxury Lifestyle | ~154K followers but ~4.4M average views
Proof that reach isn’t just about followers. Her luxury-centric content drives massive viewership, making her one to watch for high-end collaborations.
16. Victoria Méhault (@victoriamehault_)
Travel / Lifestyle | ~1.2M followers
She brings a global travel vibe into the UAE scene, making her valuable for tourism boards and hospitality brands.
17. Dina Saeva (@dinasaeva)
Fashion / Pop Culture | ~24.7M followers
Though not always UAE-based, her huge presence still commands influence here. Brands seeking mega reach in fashion still line up.
18. Ziba Gulley (@zibagulley)
Lifestyle / Travel | ~15.9M followers
Her mix of travel and beauty connects strongly across the GCC region. For UAE marketers, she’s a bridge to wider Gulf audiences.
19. Yaseenkhanofficial (@yaseenkhanofficial)
Comedy / Entertainment | ~6.7M followers, 8.2% engagement
High engagement makes him a standout. For brands, he delivers not just impressions, but real interaction.
20. Hemex (@hemex_7)
Sports / Fitness | ~8.0M followers, 8.4% engagement
Sports and fitness creators are rising fast in UAE TikTok. Hemex leads this niche, appealing to health, sportswear, and fitness brands.
At a Glance
- Fastest growth: Bader Al Safar saw strong month-on-month gains according to Infludata growth charts. Exact numbers vary by source and date.
- Best reach: Anatoly, Bessan Ismail, Missdouaa, and Dina Saeva dominate sheer numbers.
- Highest engagement: Yaseenkhanofficial (8.2%) and Hemex (8.4%) as of Sept 2025 (Infludata). This shows smaller creators can sometimes outperform bigger accounts in interaction.
- Luxury alignment: Millionaire Diva and Ziba Gulley are key for branding agencies targeting high-end audiences.
For any digital marketing agency or social media marketing agency in the UAE, this snapshot makes clear: don’t just chase follower counts. Engagement and cultural fit drive better ROI.
Conclusion & Trends
Here’s the takeaway: TikTok in the UAE is maturing. Big follower counts still matter, but engagement, local relevance, and versatility (music, comedy, style) are just as important. Brands should focus not only on mega-reach but also on creators who deliver authenticity and high interaction.
Also: formats like short comedy skits, music drops, behind-the-scenes of fashion, and travel/culture-fusion content are proving effective. The UAE’s mixed audience (expats + locals) demands creators who can speak both visually and linguistically across cultures.
If you’re a brand or a branding agency: find those creators who don’t just have numbers, but voices that resonate here. Want help identifying second-tier up-and-comers or niche creators?
Who else would you add to this list of top TikTokers in UAE 2025?
Legal note: The UAE formalized media regulations under Federal Decree-Law No. 55/2023 and Cabinet Resolution No. 68/2024. Creators earning via promotions generally require media permits; brands must ensure influencers comply with disclosure rules for paid content. (Source: UAE Media Council)
Sources:
- SocialBlade – Anatoly profile, accessed 22 Sept 2025
- HypeAuditor – Top TikTok Influencers UAE, last updated Sept 2025
- Infludata – UAE TikTok Rankings, accessed Sept 2025
- GIMA Blog – TikTok Influencers in Dubai, UAE, updated 2025
- Social Blade
- HypeAuditor.com
- Top TikTok Influencers In Dubai, UAE
FAQ
1. Which Emirati TikTok influencers have the most followers in 2025?
Here’s the thing, follower count isn’t everything, but it gives a snapshot of reach. In 2025, creators like Anatoly (@anatoly_pranks), Bessan Ismail (@bessan_esmail), and Missdouaa (@missdouaa.officiel) dominate the UAE TikTok landscape with millions of followers each. These influencers aren’t just numbers; they’ve built communities around comedy, music, and fashion that really resonate locally and regionally.
2. What type of content do top UAE TikTokers post in 2025?
Top UAE TikTokers are mixing it up. You’ll see comedy sketches and pranks, fashion and beauty tips, music and dance challenges, travel adventures, and lifestyle hacks. What makes them stand out is the blend of cultural relevance and shareability, short-form videos that feel authentic to both locals and expats.
3. Who are the fastest-growing TikTok accounts in the UAE right now?
Fast growth isn’t always about starting huge; it’s about consistency, engagement, and trend awareness. Creators like Bader Al Safar and Yaseenkhanofficial are seeing rapid growth thanks to collaborations, viral content, and high engagement rates. For brands, these rising stars are often the sweet spot, they’re hungry, visible, and incredibly interactive with their audiences.
4. Which UAE TikTok stars are trending in fashion and lifestyle?
Fashion and lifestyle is a crowded space, but names like Missdouaa, Lana Mohd (@lana_mohd89), Leen (@leen_mohd98), and Ziba Gulley (@zibagulley) are defining it. They post everything from modest fashion tips and luxury lifestyle content to beauty tutorials and travel diaries. Brands targeting this space need creators who combine style credibility with cultural authenticity, that’s what makes the content stick.
5. Who are the most-followed Emirati TikTok creators in 2025?
If we’re talking sheer numbers, Anatoly leads the comedy space, Bessan Ismail rules music/entertainment, and Missdouaa dominates fashion and lifestyle. But here’s what’s key: some of the “most-followed” accounts aren’t always UAE natives, they’re creators with a significant UAE audience. So, when brands look for influencers, audience relevance matters as much as follower count.
6. How can I collaborate with TikTok influencers in the UAE?
Collaboration is about strategy, not just sponsorship. First, identify creators whose content aligns with your brand, whether it’s fashion, fitness, lifestyle, or comedy. Then, reach out via direct messages, influencer agencies, or platforms like Infludata/HypeAuditor. Remember to clarify campaign goals, content type, and compensation. In the UAE, make sure the influencer complies with local media regulations (UAE Media Council) for sponsored content.