#1. Indego Africa
Ariel, is a well-known European brand that sells detergent products. But lately, they’ve been in the talks for doing more than just that. Ariel’s #ShareTheLoad Campaign has made an acknowledgable change in the market. This campaign began in their Indian market where they sent out a message that both genders should be treated equally and men and women should both, ‘share the load’. Through beautiful, relatable advertisements, this campaign reached out to the masses and portrayed the importance of normalising men and women both doing household chores together.