An estimated 78% of Instagram and Facebook Users take action on at least one ad at some point of time. How can you make that your ad? How can you strategically run your paid ads and gain good results in this saturated market? Here are some simple things to keep in mind while planning your ads.
#1. Use Your Advertising Budget Strategically.
You don’t have to boost every post that you put up. You don’t have to advertise each and every product that you have to offer. Run paid ads on posts that are already doing better than the rest and advertise the products that are already selling well. Concentrating on these two things will help you broaden your reach and make the best use of your advertising budget.
#2. Create a thorough Campaign. Don’t just boost posts.
While yes, boosting posts once in a while is great to get some likes and engagement on your profiles, a well laid out Campaign will help you target your ideal audience geographically and use their shopping behaviors to get the most out of your time and money. Try to test different audience sets, with different targeting options and make note of what works best for you.
#3. Choose your ad placements manually.
Running a post as a story will most likely not get you maximum results as the 1080×1080 ratio will not be as appealing in story form. If you choose to run a story and a post both, create one campaign but two different ad sets with different placements to make your ads easier to understand and appealing.
#4. Don’t make your Ads too Sales-y.
While your audience is smart enough to know that they’re viewing your ad, there’s no need to make your ad look too promotional. If it does, chances are that the viewer will not engage. However, if you make your creatives unique and interesting, instead of promotional, your chances of grabbing the viewer’s attention doubles up.
Now that you know of all the ways you can improve your results through Paid Advertising, it’s time to revamp your ad budget, targeting and ad creatives to up your advertising game!