Google Analytics 4 (GA4) has replaced Universal Analytics- July 1

June 27, 2024
GA4 has replaced Universal Analytics
Share on social

The digital landscape is constantly evolving, and the tools we use to navigate it must adapt accordingly. This evolution has caught up with Universal Analytics (UA). After ten years of service, UA is being replaced, and Google Analytics 4 (GA4) has emerged as its powerful successor. For over a decade, Universal Analytics (UA) has been the go-to platform for analysts to track user behavior and website performance. But the new-generation platform offers a future-proof solution for website measurement, offering valuable insights in a world increasingly focused on privacy and evolving user behavior. 

The reign of Universal Analytics will soon come to an end. But Google Analytics 4 (GA4) is here, ready to unlock a new level of user insights. Let’s navigate this transition together. This blog post serves as a means to help your migration from UA to GA4, highlighting the key differences between the two platforms and outlining the steps you can take to ensure a smooth transition.

What is Google Analytics 4?

GA4 is a new and powerful website and app analytics tool. It is the latest iteration of Google’s web analytics platform and the successor to Universal Analytics (UA), which will stop collecting new data on July 1, 2023. 

What’s Different About GA4?

UA served us well for the last decade, but GA4 surpasses it in every way. This next-generation platform is taking website measurement to a whole new level. While GA4 builds upon the core functionalities of UA, it comes with several key improvements:

Event-Based Data Model

Unlike UA’s session-based approach, GA4 tracks user interactions as events, providing a more granular understanding of user journeys.

Cross-Platform Tracking

GA4 seamlessly integrates website and app data, offering a unified view of user behavior across platforms.

Machine Learning Insights

GA4 leverages machine learning to uncover valuable insights and predictive analytics, helping you anticipate user actions.

Privacy-Focused Design

Privacy, privacy, privacy. GA4 is all about upholding user privacy. The platform prioritizes user privacy by offering features like anonymized data collection and user control over data usage.

Benefits of Migrating to GA4

The next-generation platform comes with a fair share of upgrades and advantages. Let’s explore how this switch will help website owners and marketing professionals to up their digital marketing efforts. 

Enhanced Data Accuracy

GA4’s event-based model and machine-learning capabilities deliver a more comprehensive and accurate picture of user behavior.

Cross-Platform Measurement

Gain valuable insights into user journeys across websites and mobile apps, enabling you to optimize the entire user experience.

Future-Proof Analytics

GA4’s flexible structure ensures your data collection remains adaptable to future advancements in technology and privacy regulations.

Actionable Insights

Powered by machine learning, GA4 generates predictive analytics and automates tasks, enabling you to make data-driven decisions and optimize marketing strategies.

Steps to Migrate to GA4

Ready to switch to the future of website analytics? Here’s a step-by-step guide to get you started with GA4:

– Set Up a GA4 Property

Create a new GA4 property within your Google Analytics account. You can leverage the “Setup Assistant” tool for a guided process.

– Install GA4 Tracking Code

Implement the GA4 tracking code on your website and mobile app to begin collecting data. Ensure proper configuration to capture relevant user interactions.

– Configure Data Streams

Set up data streams within GA4 to specify how data is collected from your website and app. This allows you to define what user actions you want to track.

– Customize Reporting & Integrations

Familiarize yourself with GA4’s reporting interface and customize reports to align with your specific business goals. Explore integrating GA4 with other marketing tools to streamline data analysis.


The transition from UA to GA4 is going to make a big impact in the world of digital marketing and web analytics. While adapting to a new platform might feel daunting initially, but once you’ve gotten over the initial difficulties we promise this will be a game changer for your website measurement and marketing strategies. By embracing GA4’s event-based model, cross-platform tracking, and data-driven insights, you can gain a deeper understanding of your audience and optimize your digital marketing strategies for long-term success.


What do you think?

Latest from our blogs