Google has finally completed its August core update and has become a hot topic in the SEO world, and for good reason. The update has made a big impact on how social media marketing agencies work.
So, what exactly was this update about? How will this impact your SEO strategies? In this blog post, we’ll delve into the nitty-gritty of this major update, explore its potential impact on your site’s visibility, and equip you with actionable tips to ensure your content continues to thrive in the ever-evolving search landscape.
Google rolled out its much-anticipated core update, aiming to shake things up in the search results game. The core focus? Promoting high-quality, informative content from those hidden gems – small and independent publishers. This update emphasized the importance of user-centric content, prioritizing websites that deliver genuine value to searchers.
What Does This Mean for Website Owners and Content Creators?
The August 2024 core update serves as a reminder that website owners and content creators need to stay focused on creating high-quality, informative content that provides value to their target audience. Here’s some pointers to keep in mind while creating your SEO strategy.
Focus on content quality:
Google’s algorithm is constantly evolving, but one thing remains constant: high-quality content is always king. Invest in creating well-researched, informative content that addresses your audience’s needs and interests.
User-Centric Approach:
Remember, Google prioritizes content that caters to users’ intent. Conduct thorough keyword research to understand what your target audience is searching for and tailor your content to address those specific queries.
Build expertise, authoritativeness, and trustworthiness (E-A-T):
While the August 2024 update may have placed less emphasis on E-A-T than the September 2023 update, it’s still an important factor to consider. Strive to establish yourself as an authority in your niche by creating content that demonstrates your expertise and trustworthiness.
Mobile-Friendliness is the Key:
In today’s mobile-first world, ensuring your website is mobile-friendly is no longer an option, it’s a necessity. Google prioritizes mobile-friendly websites in search results, so make sure your website offers a seamless user experience on all devices.
Track your results:
Keep an eye on your website’s traffic and SEO performance. This will help you identify any areas where you need to improve. There are many SEO tools available that can help you track your website’s performance.
Conclusion
So, what do you think about the Google August 2024 core update? If you are a digital marketing agency you can follow these tips to create high-quality content that will help your website rank well in search results.