Understanding SEO Trends in the UAE: A 2023 Update – Eighty-Six Media.

October 7, 2023


Search Engine Optimization (SEO) continues to evolve as search engines like Google refine their algorithms and users’ search behavior changes. Staying up-to-date with SEO trends is crucial for businesses and marketers looking to maintain a strong online presence. Businesses have had to change practices since the 2020 COVID pandemic and have seen an increase in online activity as the world came to a grinding halt. This trend hasn’t stopped post-pandemic and is likely to increase as technology encompasses how the world functions. In this comprehensive guide from Eighty Six Media, we will explore the latest SEO trends specific to the United Arab Emirates (UAE) in 2023.

Mobile-First Indexing

Mobile-first indexing has been a major SEO trend for several years now. In 2023, it remains a critical factor for SEO in the UAE, where mobile device usage is prevalent. Google and other search engines prioritize mobile-friendly websites, making it essential for businesses to have responsive designs, fast loading times, and mobile-optimized content. Mobile apps are also all the rage so app developers are also busy making apps for startups, businesses, and services. Apps are a way for companies to directly interact with customers rather than through searches.

Voice Search Optimization

Voice search has gained significant popularity in the UAE due to the convenience it offers. People are using voice-activated devices like smartphones, smart speakers, and virtual assistants to search for information. To optimize for voice search, businesses should focus on natural language keywords and create content that answers common voice search queries concisely. The voice search has to account for accents and native languages. It should be inclusive and have options for the selection of languages other than the default English.

Local SEO

Local SEO is highly relevant in the UAE, where many businesses rely on foot traffic and local clientele. Optimizing for local search involves creating Google My Business profiles, ensuring NAP (Name, Address, Phone Number) consistency, and obtaining positive reviews. Local SEO is crucial for small businesses, restaurants, and brick-and-mortar stores in the UAE.

Content Quality and Relevance

High-quality, relevant content remains at the core of successful SEO strategies. In 2023, search engines like Google and Bing continue to emphasize content that provides value to users. In the UAE, creating content that caters to the specific needs and interests of the local audience is essential. Content should be well-researched, informative, and visually appealing.

Video SEO

Video content is booming in the UAE, and Google recognizes this trend. Optimizing video content for SEO involves using descriptive titles, tags, and descriptions, as well as providing subtitles or transcripts for accessibility. Additionally, hosting videos on platforms like YouTube and optimizing them for search can enhance visibility. It has been proven that suggestions made by an actual person rather than just reading about it influence the audience more than the reader so Video SEO is a very important part of the whole algorithm boosting process.

Featured Snippets and Structured Data

Featured snippets are concise, direct answers displayed at the top of search engine results pages. Structured data markup helps search engines understand the content of web pages better. Utilizing structured data to target featured snippets can boost organic traffic in the UAE. Marketers should identify common queries in their niche and create content that answers them succinctly. This has the effect of putting your profile at the top of search engine results.

User Experience (UX) and Core Web Vitals

Search engines consider user experience when ranking websites. Core Web Vitals, introduced by Google, assess loading performance, interactivity, and visual stability. Improving website speed, reducing bounce rates, and ensuring a smooth, engaging UX are all essential for SEO success in the UAE.

Long-Form Content

Long-form content, which typically exceeds 1,000 words, often ranks better in search results. This trend applies to the UAE, where users seek in-depth information. Businesses and bloggers should consider creating comprehensive, well-researched long-form content to address user queries effectively. The importance of well-written long-form content is underrated sometimes but for the true connoisseur and experts on the subject, it matters a lot for SEO trends in UAE. There is certain criterion of in-depth research that goes on in some circles that require long-form content to help make decisions. 

Social Signals

Social signals, such as shares, likes, and comments on social media platforms, can indirectly influence SEO rankings. In the UAE, where social media plays a significant role in digital marketing, maintaining an active and engaging presence on platforms like Facebook, Instagram, and Twitter can positively impact SEO.

Mobile App SEO

Mobile apps are prevalent in the UAE, and optimizing them for search engines can drive organic downloads and usage. App store optimization (ASO) involves optimizing app titles, descriptions, and images to improve visibility within app stores. Google Play and the App Store houses a comprehensive compendium of mobile apps that searches will most likely result in a flash.

E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google places a high emphasis on E-A-T when evaluating the quality of web content. In the UAE, where credibility is essential, businesses should focus on establishing themselves as authorities in their respective industries. This involves showcasing expertise, building trust, and providing accurate information.-They should show their expertise in the specific field and be able to solve problems from customers and this goodwill will transform into trustworthiness from a loyal fanbase.

AI and Machine Learning

Search engines increasingly use AI and machine learning to refine search results. SEO professionals in the UAE should be aware of these technologies and adapt their strategies accordingly. AI-driven tools can help analyze data and predict trends, aiding in more effective SEO campaigns.

Data Privacy and Security

In a world increasingly concerned with data privacy, implementing strong security measures is essential for SEO in the UAE. Secure websites with SSL certificates not only protect user data but also receive a slight ranking boost from Google.

Voice of Customer (VoC) Analysis

Voice of Customer (VoC) Analysis

Understanding the voice of the customer is crucial for tailoring content and SEO trends in the UAE market. VoC analysis involves collecting and analyzing customer feedback to identify pain points and preferences, which can inform content creation and optimization efforts.

Multilingual SEO

The UAE is a diverse country with residents and visitors from various linguistic backgrounds. Optimizing content for multiple languages is essential for reaching a broader audience. Multilingual SEO includes translating content, optimizing meta tags, and creating localized content for different regions.


In 2023, SEO in the UAE continues to evolve in response to changing user behavior and search engine algorithms. Staying up-to-date with these trends is vital for businesses and marketers looking to maintain a strong online presence and connect with their target audience effectively. By focusing on mobile-first indexing, voice search, local SEO, content quality, and other critical factors, businesses can navigate the competitive landscape and thrive in the UAE’s digital ecosystem.

#eightysixmedia #UAE #SEOAbuDhabi


  1. What are the key SEO trends in the UAE for 2023?

The SEO landscape in the UAE is continually evolving, but in 2023, some key trends include the growing importance of mobile optimization, the rise of voice search, local SEO, user experience (UX), and the continued emphasis on high-quality content.

  • Why is mobile optimization crucial for SEO in the UAE?

Mobile optimization is critical because an increasing number of people in the UAE access the internet via smartphones and tablets. Google also prioritizes mobile-friendly websites in its search results, making mobile SEO essential for ranking well.

  • How does voice search impact SEO in the UAE?

Voice search is gaining popularity in the UAE as voice-activated devices like smart speakers become more common. Optimizing for voice search involves using natural language keywords and providing concise, informative answers to common voice queries.

  • What is the significance of local SEO in the UAE?

Local SEO is crucial in the UAE, given the importance of location-based searches for businesses. Optimizing your website for local keywords, creating and maintaining a Google My Business profile, and garnering positive reviews are essential for local SEO success.

  • How does user experience (UX) affect SEO in the UAE?

UX is a vital factor in SEO, as search engines like Google consider user satisfaction when ranking websites. Fast-loading pages, mobile responsiveness, easy navigation, and engaging content contribute to a positive user experience, which can improve SEO rankings.

  • Is content still a significant factor in SEO for 2023 in the UAE?

Yes, content remains a crucial aspect of SEO. High-quality, relevant, and valuable content is essential for attracting and retaining website visitors. Content should address the needs and interests of your target audience while incorporating relevant keywords.

  • Are there any specific cultural considerations for SEO in the UAE?

Yes, it’s essential to respect the cultural norms and values of the UAE. This includes being mindful of language, cultural sensitivities, and religious customs in your content and marketing efforts.

  • How can I stay updated on SEO trends in the UAE for 2023?

To stay current with SEO trends in the UAE, you can follow industry news websites, attend digital marketing conferences and webinars, and subscribe to SEO-focused newsletters. Additionally, regularly monitoring your website’s performance using tools like Google Analytics can provide valuable insights into SEO trends and user behavior specific to your website.

  • Are there any SEO tools specifically tailored for the UAE market?

While there may not be SEO tools specifically tailored for the UAE market, standard SEO tools like Moz, SEMrush, Ahrefs, and Google’s suite of webmaster tools can still be highly effective for optimizing your website’s performance in the UAE.

  1. What are some best practices for SEO in the UAE in 2023?

Some best practices include conducting thorough keyword research, optimizing for mobile and voice searches, creating high-quality content, earning backlinks from reputable sources, and regularly monitoring and updating your SEO strategy to adapt to changing trends and algorithms.


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