Driven by Love - Volkswagen Celebrates Mother’s Day
Leveraging Volkswagen’s reputation as a family-oriented brand, we proposed collaborating with social media influencers to develop heartwarming content featuring their families. These influencers can create authentic content tailored to their audience, seamlessly integrating the VW Touareg (FL) into their everyday lives with their mothers or daughters.
Service
Campaign Management
Client
Volkswagen, Abu Dhabi
Industry
Automotive
Target Audience Profile
React Group envisioned a brand identity that symbolizes growth and comprehensive marketing expertise. The concept of a twisted rectangle, reminiscent of DNA, was chosen to reflect the integral role React Group plays in their clients’ development and success.
Campaign Strategy
This campaign had two key objectives:
- Maximize Brand Awareness: We aimed to significantly expand Volkswagen’s reach by collaborating with social media influencers and leveraging their established audiences. Additionally, paid advertising strategies were employed to further amplify the campaign message.
- Foster Emotional Connection: Recognizing that many dealerships in the UAE focus on high-end, polished content, we took a different approach. We believed Mother’s Day presented a unique opportunity to create organic content that resonated with families. This meant prioritizing natural human interaction and genuine moments within the influencer-produced content.
Impact
The campaign emphasized genuine connections as crucial for social media campaign success. Individuals, including influencers and followers, were key to Volkswagen Abu Dhabi’s Mother’s Day event, fostering an authentic community celebration.
View the reels on VW’s instagram: Linked here.
