React Group Rebranding
At Eighty Six Media, we embarked on the ambitious task of rebranding React Group, a prominent umbrella brand with nine subsidiary brands. Our goal was to craft a unified visual identity that not only symbolizes growth but also reinforces React Group’s role as a 360 marketing agency, pivotal for client development.
Service
Brand architecture & Rebranding
Client
React Group
Industry
360 marketing agency
Understanding the Vision
React Group envisioned a brand identity that symbolizes growth and comprehensive marketing expertise. The concept of a twisted rectangle, reminiscent of DNA, was chosen to reflect the integral role React Group plays in their clients’ development and success.
Our Process
We started by exploring the core values and vision of React Group, then designed a unified brand system that visually connects all nine subsidiaries. This included creating a new logo, color scheme, and design guidelines based on the twisted rectangle concept, symbolizing growth and interconnectedness.
Impact
The rebranding is planned to enhance React Group’s market presence, providing a clear and cohesive visual identity that resonates with their comprehensive approach to client growth. The unified brand system has enhanced brand recognition and reinforced their position as a leading 360 marketing agency.
Personalized presentation designs providing original illustrations and layouts for each brand to maintain brand identity consistently through every presentation.
