The Importance Of SEO Audits For Abu Dhabi Businesses- Eighty-Six Media

The importance of SEO

A thorough analysis of how well your website performs in search engines is known as an SEO audit. It entails evaluating several parts of your website, including the content, on-page and off-page SEO components, technological problems, user experience, and more. To increase the visibility of your website in search engine results, it is essential to pinpoint areas that want work. 

Understanding the Abu Dhabi Market

The United Arab Emirates’ capital, Abu Dhabi, has a vibrant and diverse market that is impacted by its strong economy, advantageous location, and booming tourism industry. The city has quickly diversified its economy, placing a major emphasis on industries including finance, real estate, and tourism. It is known for its growing oil and gas business. The market, which serves a diverse and wealthy population, displays a fusion of traditional traditions and contemporary business practises. A growing focus on technology and innovation combined with a steadfast regard for cultural values and traditions define its corporate landscape.

SEO audits are crucial for several reasons:

  • Identify Problems: Audits reveal technical and content-related problems that could impair the functionality of your website.
  • Remove Competitive: An audit can help you keep one step ahead of your rivals in the cutthroat market of Abu Dhabi.
  • Algorithm Changes: Audits check that your website stays compliant with periodically changing search engine algorithms.
  • Improved User Experience: A well-optimized website provides a better user experience, which increases engagement and sales.
  • Enhance Organic Traffic: Finding and resolving problems might lead to more organic traffic

Key Components of an SEO Audit

SEO Audit

What Does an SEO Audit Include? 

The following elements are often included in an SEO audit: 

·         Assessing a website’s structure, loading time, mobile friendliness, and other technical aspects is known as technical SEO.

·         On-Page SEO: Analyzing on-page components such as meta descriptions, keywords, and content value. 

·         Analysis of backlinks, domain authority, and online reputation are all aspects of off-page SEO. 

·         Content analysis: locating instances of thin and redundant content alongside the potential for improvement. 

·         User Experience (UX): Evaluation of page design, user interaction, and mobile responsiveness. 

·         Analyzing your rivals’ SEO strategies is known as competitive analysis. 

 Technical SEO Audits Conducted?

The infrastructure of your website is examined as part of a technical SEO audit for Abu Dhabi Businesses, including:

  1. Make sure your website is easy for search engines to access and crawl.
  2. Page Speed: Reduce loading times to raise user satisfaction and search engine positioning.
  3. Make sure your website is responsive and easy to use on mobile devices by performing mobile optimization. 
  4. Site structure: Check the organization and clarity of the sitemaps, internal links, and URL structures.

 Important On-Page SEO Components to Examine

To improve on-page SEO, you should consider: 

  1. Aim for clever placement of target keywords in title tags, headings, and text while performing keyword optimization. 
  2. Review and improve the meta tags’ titles and descriptions to increase click-through rates. 
  3. Consider a close look at your content’s depth, relevancy, and originality. 
  4. Image optimization: Verify file sizes and alt tags for images to ensure accessibility and speed. 

How Is Off-Page SEO Assessed

·         Off-page SEO entails analyzing factors that aren’t related to your website. This comprises:

  1. Review the quantity and quality of backlinks to ensure they originate from reliable sources.
  2. Online Reputation: To manage your brand’s reputation, look at online reviews, social media presence, and mentions.
  3. Local SEO: Make sure that the information about your business is consistent and optimize your presence on local directories. 

Which metrics ought to be examined for user experience?

A critical component of SEO is user experience, and it should evaluate: 

Bounce Rate: The percentage of visitors that leave a website after reading just one page is known as the “bounce rate.” A high bounce rate could be an indication of a poor user experience by implying that the landing page is neither interesting or pertinent to the user’s query.

Average Session Length: This number gauges how long visitors typically stay on the page. In general, a longer average session length shows that consumers find the information valuable and engaging, reflecting a favourable user experience.

Page Load Time: The length of time it takes for a webpage to fully load is referred to as page load time. Users may become impatient with slow loading times, which might raise bounce rates. Examining page load speeds enables the discovery of potential problems that can adversely affect the overall user experience.

Conversion Rate: This metric shows the proportion of site visitors who carry out a certain activity, like making a purchase, signing up for a newsletter, or completing a form. A poor user experience is indicated by a low conversion rate, which could be a hint that the website’s navigation or design are not successfully leading visitors to the desired action.

The information architecture and user-friendliness of a website can be greatly improved by understanding how people move about it, including the pages they visit most frequently and the routes they take.

Feedback & Surveys: Obtaining direct user feedback through surveys, user testing, or feedback forms can offer qualitative insights into users’ preferences, experiences, and pain spots, enabling focused improvements to raise overall user happiness.

Benefits of SEO Audits

What Advantages Do Regular SEO Audits Offer?

  1. Increased Rankings: You can raise your website’s rankings in search engine results by detecting and fixing problems. Better rankings generate more organic traffic, which decreases the need for paid advertising.
  2. Improved User Experience: A well-optimized website offers a more seamless, exciting user experience.
  3. Competitive Advantage: Maintaining up-to-date knowledge of SEO best practices might put you ahead of rivals in Abu Dhabi.
  4. Cost-Efficiency: By minimizing the need for paid advertising, efficient SEO audits can help you save money.  
  5. Greater Conversions: A better user experience and enhanced material may result in greater conversions. 

 SEO Audits Aid in Local Audience Targeting

SEO audits might be valuable for companies in Abu Dhabi who want to reach local customers in the following ways:

Keyword localization: By taking into account regional phrases, colloquialisms, and linguistic variations, SEO audits assist in identifying pertinent keywords specific to the local audience. Businesses can customise their content and website optimisation to match the precise keywords and phrases that are frequently used in the local area by studying the search behaviour of the local audience.

Local Competitor Analysis: Through thorough SEO audits, firms can learn about the methods their regional rivals employ to draw in the target market. Businesses may tailor their SEO strategies and distinguish their services to fit the particular demands and preferences of the local audience by using this study to pinpoint gaps and possibilities in the local market.

Local Citations and Backlinks: SEO audits assist companies in analysing their local citation profile, ensuring that the company is truthfully mentioned on a number of local directories and platforms. This not only raises the company’s reliability and dependability but also helps it rank better in local search results. Furthermore, locating and gaining pertinent local backlinks helps increase the company’s local authority and visibility.

Geo-Targeted Content Optimisation: Through SEO audits, businesses can improve the content and meta tags of their websites to add geographic information like city names, landmarks, or neighbourhood specifics. When people seek for goods or services in a particular location, the business is more likely to show up in local search results thanks to this optimisation, which aids search engines in understanding the geographic relevance of the company.

Choosing the Right SEO Audit Provider  

The following elements should be taken into account when choosing an Abu Dhabi SEO audit provider:

  1. Experience: Look for a service provider with solid experience in digital marketing and SEO.
  2. Reputation: To evaluate their track record, read reviews, and seek recommendations.  
  3. Transparency: Verify that the service provider provides transparent reporting and communication. 
  4. Customization: Look for a service provider who can tailor the audit to your unique business requirements. 

Select a firm that offers comprehensive service and addresses both technical and content elements of SEO. 

Why Do You Need an SEO Audit from Eighty-Six Media?

The Abu Dhabi-based digital marketing company Eighty Six Media is reputable and skilled. We are a good option for your SEO audit for the following reasons:

  1. Results That Can Be Measured: We have a history of providing our clients with measurable results.
  2. Local knowledge: We are familiar with the difficulties and opportunities specific to the Abu Dhabi market.
  3. Comprehensive Services: To ensure overall progress, our audits look at every aspect of SEO.
  4. Solutions That Fit: We design strategies with solutions specifically suited to your company’s requirements.
  1. Increased Website Traffic- More people may visit your website if it appears frequently in search engine results. It’s an appealing alternative to present your services or products to a wide range of people if you have a working website. Therefore, optimize your website to show up on page one of search results and increase visitors to your company. It’s easy—contact the top SEO professionals in Dubai to hasten the process and obtain notable outcomes.
  2. Cost-effective option – SEO is a cost-effective choice if you have the patience and time to put in the work. Once your material has been optimized and added to a website, it will keep drawing in new visitors without incurring further expenses. It specifically targets customers who are searching online for comparable services or goods. In light of this, SEO is a more affordable marketing strategy than other marketing techniques. In addition, SEO increases website traffic and brand recognition to unequaled levels.
  3. Be one step ahead of your competitors- When it first emerged, SEO was seen as a fad, but it has now developed into a powerful tool for digital marketing . According to marketers, SEO is their top concern for natural search results. You will merely lag behind your rivals and lose rankings in search results if you are still unaware of the significance of SEO in Dubai. Some of you must continue to be successful by implementing the top SEO strategies from an established SEO company in Dubai. The best SEO practices will ensure you don’t give your rivals any opportunities they might have missed.

 best SEO practices to follow in Dubai <arket- 

  1.  Keyword research- In addition, must you do a lot of work, but keyword research is not just about discovering terms. Examine how you might rank, the users’ search intentions, and other factors that may influence their decision to buy from you.
  2.    Engaging content- You must optimize the content for SEO regardless of whether it is an appealing video, blog, product review, article, or another type of material. If the material is well-written, SEO helps it reach its intended audience.
  3.   The Bottom Line-  UAE is a religiously conservative nation with numerous local regulations. As a result of its cultural sensitivity, marketing in the UAE is unique. Considering they are professionals at generating organic traffic, leads, and conversions, hiring an SEO company in Dubai will help you leave a lasting impression online. The leading SEO company in Dubai and Abu Dhabi is HelloPixels. We assist you with all aspects of online business setup, including designing, developing, and marketing. Our SEO team develops fresh strategies to draw in clients and boost traffic in general. We examine the needs of your clients and implement the appropriate content strategy. We improve revenue and brand exposure by making constant efforts.

Best Practices and Future Trends for Abu Dhabi Businesses 

Businesses in the area must keep up with new trends and implement best practises to stay competitive in the rapidly changing market environment as Abu Dhabi maintains its position as a major international business and tourism hub.

  • Digital Transformation: In order to streamline processes, improve customer experiences, and remain competitive, Abu Dhabi firms must embrace digital transformation. Using cutting-edge technology to optimise operations, customise services, and support data-driven decision-making is possible. Examples of these technologies include artificial intelligence, machine learning, and data analytics.
  • Sustainable Business Practises: Given the increased focus on sustainability, Abu Dhabi companies should incorporate environmentally friendly procedures into their daily operations. Utilising sustainable supply chain management, cutting carbon emissions, and incorporating renewable energy sources can improve brand reputation and support the UAE’s sustainability objectives.
  • Enhanced client Experience: In the cutthroat Abu Dhabi market, firms can stand out by concentrating on delivering excellent client experiences. Customer loyalty and long-term success are influenced by placing an emphasis on personalised services, using customer input for ongoing improvement, and providing frictionless interactions across all touchpoints.
  • E-commerce Expansion: With online shopping becoming more and more popular, Abu Dhabi companies should take advantage of e-commerce platforms to broaden their customer bases. To promote seamless online transactions and meet the rising demand for digital retail experiences, user-friendly online storefronts, secure payment gateways, and effective logistical solutions can be established.
  • Due to Abu Dhabi’s complex cultural landscape, businesses must place a high priority on cultural sensitivity and awareness. Respecting religious beliefs, following regional customs, and adding cultural components into marketing and service offerings all show a company’s regard for the local community and help to build trusting relationships with its clients.
  • Training and development of local talent: For Abu Dhabi enterprises to grow steadily, it is essential to invest in this area. Implementing thorough training programmes, providing opportunities for professional promotion, and promoting a culture of ongoing learning may cultivate a talented workforce and support the general growth of the local economy.
  • Regulatory Compliance: For businesses to operate in Abu Dhabi, it’s crucial to stay current on the constantly changing regulatory landscape and to abide by the law. Ensuring adherence to regional laws, rules, and business standards indicates a dedication to moral behaviour and promotes confidence among stakeholders and clients.


 For firms in Abu Dhabi, SEO audits are an essential component of any digital marketing strategy. You can increase your online exposure, draw more organic traffic, and beat your competitors by routinely analyzing and optimizing the content on your site. 

A successful and efficient audit process depends on selecting the best SEO audit company, such as Eighty-Six Media. An SEO audit for Abu Dhabi Businesses is the key to success if you want to succeed in Abu Dhabi’s digital environment. Get in touch with us and lets take care of your company’s SEO together! 


  1. What exactly is an SEO audit?

A thorough evaluation of a website’s functionality, content, and overall search engine readiness constitutes an SEO audit. It seeks to pinpoint trouble spots to ensure user experience and search engine visibility may be boosted.

  1. How frequently must I carry out an SEO audit?

Ans- SEO audits should be executed at least once a year, though the frequency can vary. If your website undergoes significant modifications or when you operate in a market with a high level of competition, such as Abu Dhabi, more frequent audits can be required.

  1. How much time does an SEO audit require?

Ans- Depending on the size and complexity of your website, an SEO audit may take a different amount of time. It can take a few days or a few weeks.

  1. Was I able to conduct my SEO audit?

Ans- While website owners can perform some basic SEO audit tasks on themselves, a thorough audit frequently necessitates the skills of professional access to specialized equipment and domain experience.

  1. What are the advantages of working with a company to conduct an SEO audit in Abu Dhabi?

Ans- Hiring a seasoned firm like Eighty-Six Media brings regional knowledge, cutting-edge equipment, and specialized solutions to the room. This may significantly boost the audit’s effectiveness and influence on your company.

  1. How can an SEO audit increase Abu Dhabi users’ knowledge of my website?

Ans- An SEO audit finds and fixes problems that can impair the search engine optimization of your website. You can increase the visibility of your website in local search results by correcting these problems and optimizing your content.

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Eighty Six Media - Digital Marketing Agency in Abu Dhabi
Eighty Six Media is a Digital Marketing Agency based in Abu Dhabi, UAE. We cater our marketing solutions for local and global brands. Our mission is to help you get the most out of your digital presence with a realistic, unique & creative approach, based on years of experience and strategizing.

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