Al Areesh Restaurant Rebranding in Abu Dhabi
At Eighty Six Media, we took on a challenging and rewarding project of rebranding Al Areesh Restaurant, an esteemed 18+ year old establishment with multiple branches across Abu Dhabi. Our mission was to breathe new life into the restaurant’s image, attract a fresh wave of customers, and reignite the interest of existing patrons while staying true to its cultural heritage and culinary traditions.
Service
Branding
Client
Al Areesh
Industry
Restaurant
Challenges:
- Honoring Tradition: Balancing authenticity with contemporary appeal.
- Market Competition: Standing out in Abu Dhabi’s competitive F&B industry.
- Multiple Branches: Unifying the brand while respecting regional nuances.
Process:
Research: In-depth analysis of the market, feedback, and trends.
Brand Identity: Defined a new mission and vision with stakeholders.
Logo and Visuals: Created a modern logo while retaining key elements.
Menu: Refreshed with innovative dishes, yet true to its roots.
Digital Presence: Enhanced online engagement through a new website and social media.
Marketing: Strategic campaigns and events to announce the rebrand.
Results:
- Increased Footfall: Attracted more customers, both new and loyal.
- Expanded Customer Base: Appealed to a diverse audience.
- Positive Feedback: Received appreciation for the seamless blend of tradition and modernity.
- Strong Online Presence: Higher engagement and more orders.
Our collaboration revitalised Al Areesh Restaurant, successfully positioning it as a contemporary yet culturally authentic destination in Abu Dhabi’s competitive F&B landscape. Ready to transform your brand and achieve remarkable results? Click here to contact us and discover how Eighty Six Media can elevate your business to new heights. Let’s create a success story together!
