As part of Audi’s commitment to embracing cultural diversity and fostering strong community connections, the luxury automobile brand partnered with Eighty Six Media during Ramadan to celebrate this special time of year. We did a region based launch of the Q8 e-tron during Ramadan while collaborating with Rain Abu Dhabi, along with having some friendly faces (influencers) join us to unveil the all the Audi Q8 e-tron at the Progress Lounge in their Abu Dhabi showroom.
By engaging with influencers and embracing the essence of Ramadan, Audi created a memorable experience in the launch of this vehicle.
Audi Abu Dhabi
Celebrating with Someone Special: Khazeibah x Audi
Embracing Tradition and Legacy
In the first event, Khaseibah, an elderly and revered figure in the community was invited to participate in a meaningful photoshoot, paired with the elegant Audi Q7. The photoshoot showcased the timeless bond between Audi and the values upheld by generations past. The images captured the essence of the brand’s commitment to heritage, bridging the present and the cherished past.
Influencers Unite for Iftar and an Abu Dhabi Adventure
In the second event, Eighty Six Media brought together a group of influential personalities: Amany Fawzy, Mozaq Al-Ameri, Shaikha, and Muna Salem for a beautiful Iftar in Emirates Palace, Afterward, the group embarked on an exciting ride through the vibrant streets of Abu Dhabi in the Audi Q8 e-tron enjoying it’s futuristic concept of digital side mirrors portrayed on the inside of the car door.
Connecting Hearts and Creating Memories
As Audi’s marketing agency and partners, we took great pride in facilitating the genuine connections between Audi and the influencers. Our role was to ensure that the campaign resonated realistically with the audience, capturing the true essence of Ramadan and the brand’s values.
A Time to Remember
From the touching photoshoot with Khaseibah to the heartwarming gathering of influencers, Audi’s Ramadan campaign offered a genuine and realistic journey, reflective of the true spirit of the holy month.
Note: Add backdated dates for this and case studies happened in the past. Ex. this was during Ramadan 2023, so add the Ramadan month’s date: May 10th, 2023.